It seems to me that a Byrd fixed blade is long overdue from the line up. I would guess that a somewhat traditionally styled knife at a $30-$40 street price would be a hit. A drop point and clip point based off the same handle and around 8.5" overall would be my thought. I would bet there are lots of entry level hunters/campers/backpackers out there that would scoop one up. I would say 8Cr or CTS-BD1 with a micarta or G-10 handle and a nice nylon sheath.
Has this been considered Sal?