The Native is selling there for $40 plus tax basically.
You figure there are 3337 Wal-Mart stores nationwide and that each one will probably stock 4 Spyderco Native folders. Would you turn down an order for just over 13,300 knives? I wouldn't if I was a manufacturer. And that doesn't even count the reorders to keep the stock up. Its a good deal IMO. I won't be surprised if the Native doesn't surpass the Delica as the all time best seller after word gets out.